Monday, August 2, 2010

Why the word digital is already obsolete


As technology reaches saturation point, marketing companies are already looking to the 'post- digital' era. Their evolution will be neither easy nor assured

Imagine a world where billboards recognise your face and serve up some precisely targeted advertising for you as you approach. A thrilling prospect for advertisers, if not necessarily for their customers. Well, imagine no longer, because the railway stations of Tokyo are already hosting the first trials of a "digital signage promotion project" that lays the groundwork for just that possibility.

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